Tadka

Tadka is a tool that generates hundreds of on-brand ad creatives from a single brief, aimed at media buyers and advertisers who need high-volume, brand-consistent variations that perform across multiple audiences and formats. It supports publishing to Meta and other channels, and emphasizes measuring performance and learning from outcomes. The product is a way to scale creative output without a design team, using automated batch generation and evaluation.

Tadka operates by writing a brief for each audience, generating a batch of ads, scoring them before spend, and publishing selected creatives in paused form for review. It integrates with Meta, Google Ads, and other platforms, and uses an API-driven workflow to streamline steps that used to require multiple tools and manual processes.

The platform highlights capabilities such as multi-size outputs (4:5, 1:1, 9:16), on-brand consistency through a brand-lock system, fatigue monitoring, and ROAS scoring to identify winning creatives. It provides an automated creative loop where winners are scaled and losers are retired, aiming to keep production fast and data-driven.

Tadka lists plans with monthly credits (Starter, Growth, Scale), each with a different credit allotment and features, and notes integrations with Meta, Google, TikTok, Pinterest, Shopify, and more. It also mentions that you start with 5 free creatives, and mentions pricing in monthly terms with per-creative costs and top-up options.

Use cases

• High-volume testing of ad variations