AdRate

AdRate is a TikTok ads automation platform for advertisers, agencies, DTC brands and TikTok Shop sellers who run campaigns across several ad accounts. It brings account management, bulk ad creation, campaign copying, automated rules, GMV Max workflows and a shared video library into a single workspace. The product is built and operated by NewRate Limited and connects to TikTok through the TikTok Marketing API.

Teams connect their TikTok ad accounts and authorizations, then build ads in batches or copy campaign structures from one account to another. Rules are written as conditions and actions, such as pausing a plan once spend passes a set amount or raising a bid when ROAS drops below a target. The system checks these rules on a fixed schedule and carries out budget, bid, pause and alert actions without manual work.

The video library holds creatives for the whole team, checks uploads against TikTok aspect ratio and resolution requirements, and pushes videos to multiple ad accounts as background tasks. Its AI analysis reads each video's visual and audio language, hook type, selling points, style and structure, then produces a summary and keywords. Other modules cover GMV Max product sets, bids and budgets, Pixel tracking, multi-store reports and team permissions.

A free plan includes 2 connected ad accounts, 1 automated rule, 1 TikTok authorization and 50 AI credits a month, with no credit card needed. Starter costs $19.99, Standard $54.99 and Professional $149.99 per 30 days, each adding accounts, rules, seats, AI credits and faster rule runs. Enterprise limits are set by quote. Video uploads accept MP4, MOV, MPEG and AVI files up to 100 MB each.