Starnus

Starnus is a software tool for outbound sales workflow automation. It analyzes a business’s website to craft an Ideal Customer Profile (ICP), then sources leads and automates outreach across email and LinkedIn. The tool operates as an autonomous outbound system while keeping the human operator in control, outlining that it reads your site, develops the ICP, and executes outreach with oversight from the user.

Starnus works by first analyzing a website to generate an ICP, then filtering leads by fit, and finally performing outreach and follow-up automatically. The process includes weekly planning where the user approves the plan, and Starnus runs the execution and reports back, adjusting future steps based on results.

The main capabilities include ICP analysis, lead selection, outbound and follow-up execution, and reporting with performance insights. It enables personalized messages per lead across channels, and tracks metrics like leads found, messages sent, and open rates in real time, all within a single workflow.

Use cases

• An automated outbound solution for scalable lead generation