Roger

Roger provides a centralized solution for teams to run advertising workflows through AI agents. The service offers shared context, permissions, skills and guardrails so multiple teammates can work from the same setup. The system keeps an Activity log of changes and requires no coding to connect tools and add Roger to an AI as a custom connector. It emphasizes a single source of truth for ad operations across tools.

Each teammate connects their own AI to Roger and uses the same connectors and guardrails. Admins assign roles per website and govern access, ensuring teammates operate within defined limits. The platform supports a range of tools and maintains an auditable trail of what happens when AI agents interact with advertising accounts.

It highlights a shared hub where AI agents access tools like Google Ads, Meta Ads, Analytics and more, with a focus on governance, guardrails and a centralized activity history.

The solution emphasizes plans, platforms, integrations and usage limits as stated by the site, including a free trial, a per-website pricing model, and the ability to connect many tools from a single sign-in. It also notes that data handling respects connected AI terms and sub-processors.

Use cases

• Connecting tools to run AI-powered ad workflows