Qortex

Qortex delivers advanced video intelligence that helps marketers translate video content into actionable audience insights and performance outcomes. It analyzes frames to determine resonance, audience signals, and content quality, enabling activation across multiple screens. The tool is designed for marketers and advertisers who want to deepen understanding of video content and extend reach beyond current targeting.

Qortex operates by quantifying how well content aligns with campaign intent and evaluating environments for suitability. It uses natural language processing and computer vision to extract signals from frames, then consolidates these signals into actionable metrics that inform audience extension, optimization, and placement decisions.

Qortex provides a view into why campaigns succeed by linking creative, content, and audience signals. Its analytics reveal which moments drive performance, where reach expands, and how to optimize the next media buy before spending further. The system supports ongoing learning and refinement of video strategies.

Qortex emphasizes integration with existing workflows and DSPs. It connects into current ecosystems without requiring new workflows, and it supports activation across various environments and deal IDs. The focus is on scalable audience targeting built from video intelligence rather than platform-specific constraints.

Use cases

• Enrich bid requests with video insights for better alignment with user intent
• Target with video keyword signals for precise inventory