Imaginary Interiors

Imaginary Interiors provides a visual atlas of interior design styles, rooms and palettes and helps people discover, name and recreate the interior styles they love through curated room concepts, palettes and practical shop-the-look ideas.

The site combines editorial curation with carefully composed imagery to turn design references into approachable room ideas and focuses on the details that matter in a real space: silhouettes, finishes, palettes, lighting, furniture choices and small styling decisions.

Visual style hubs present major interior design styles, room ideas cover different spaces, color palettes and trend guides, plus a saved inspiration area to revisit on the same device, all aimed at helping users understand styles and moods before committing to a direction.

A quick visual quiz matches taste to the right style hubs and room ideas, and room ideas span spaces like living rooms, bedrooms and kitchens, with palette and shop ideas included.

Use cases

• Discover interior design styles and pair concepts with rooms and palettes.