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Enalito

A better Marketing Experience for your eCommerce business

Added
May 30 2023

About Enalito

Enalito is an AI-driven marketing platform built for ecommerce businesses that want to target, personalize, analyze, and optimize their marketing across the customer lifecycle. It combines an ecommerce AI chatbot called AIShopGenie with omnichannel marketing automation, aimed at online stores that want higher conversion rates, bigger average orders, and more loyal, repeat customers.

AIShopGenie crafts a personal store experience for every customer, offering assistance and personalized recommendations on the home, category, product, and cart pages, letting shoppers explore products and add to cart within the bot itself, and it integrates with major ecommerce platforms, support and CRM tools, and WhatsApp out of the box. Behind the scenes, an AI engine models each store and fine-tunes customer and product segments to predict what a customer is most likely to buy next.

Enalito sends AI-powered, personalized emails designed with a drag-and-drop editor, builds smart, automatically updating customer and product segments using recency, frequency, and monetary (RFM) analysis, and personalizes onsite experiences dynamically for each visitor. Subscriber pop-ups capture explicit customer interests to build individual personas and grow a subscriber list, and a dedicated email marketing team handles automated flows such as back-in-stock, new product launch, and discount-sensitive campaigns, plus deliverability work like DMARC, SPF, and DKIM setup.

Enalito offers a 14-day free trial with no credit card required, and reports that customers see up to 5 times higher engagement with AI-powered personalized content, 6 times higher profits from precisely targeted omnichannel campaigning, and twice the average order value from its business analytics. The company has worked with retailers for nine years and does not publish set subscription prices, inviting prospective customers to book a product walkthrough and consultation instead.

Use cases

  • Identifying products at risk of becoming inventory and discounting them
  • Segmenting customers and products with RFM analysis
  • Recovering browse abandonment with triggered emails
  • Driving up to 45% of annual sales through personalized recommendations

Key features

  • AIShopGenie AI chatbot gives personalized recommendations on every page
  • WhatsApp integration out of the box
  • AI-powered personalized email campaigns with a drag-and-drop editor
  • Smart, automatically updating customer segments
  • Dynamic onsite personalization based on the visitor
  • Subscriber pop-ups build customer personas and grow the list
  • AI engine predicts the most likely buyers for a product
  • 100s of prebuilt campaigns for retail tasks
  • Email deliverability setup including DMARC, SPF and DKIM

Pros and cons

Pros

14-day free trial, no credit card required
Customers report up to 6x higher profits
Nine years working with retailers, aiming for 100% customer satisfaction

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