Backtrack

Backtrack is an AI-powered platform that automatically records every 1:1 meeting, generates accurate transcripts and CRM-ready notes, and delivers ROI reports sponsors can use as proof—so organizers can drive rebooks with data, not vibes—across trade shows, hosted buyer events, and other 1:1 meeting programs.

Backtrack capture devices autonomously start and stop based on attendees’ schedules, turning planned meetings into usable data without extra work for staff or attendees, and structure that data into reports that show buyer intent, sentiment, and next steps.

Backtrack turns conversations into structured summaries with buyer intent, objections, priorities, and next steps, enabling sales and marketing teams to justify participation and plan follow-ups more effectively.

Backtrack supports rebooking, retention, and upsell by turning meetings into structured follow-up data that teams can use to view pipeline, buyer interest, and event value.

Use cases

• Organizers use Backtrack to prove event value and drive renewals with evidence-based discussions.
• Organizers upsell existing sponsors by showing which meetings have traction for larger packages.
• Sponsors use past-event reporting to back ROI when pitching new sponsorships.