WorkMagic

WorkMagic is a measurement platform that enables brands to run automated incrementality tests and calibrate attribution and media mix models. It supports omnichannel measurement and aims to provide a trusted source of truth for marketing performance across channels. The platform emphasizes triangulated measurement that connects lift test results with MMM and attribution to guide strategic decisions.

WorkMagic operates by collecting lift insights from incrementality tests and feeding them back into attribution and MMM models. It offers onboarding and direct integrations with major ad, CTV, marketing automation, and analytics platforms. The system is designed to unify data from various channels so marketers can see the impact of campaigns on sales across the funnel.

The tool highlights its real-time modeling, daily updates, and halo effects across channels such as Amazon, retail stores, and TikTok Shop.

WorkMagic lists integration options, data ingestion capabilities, and plans to upgrade measurement maturity. It mentions data sources like retail data, S3, Snowflake, and Google Sheets, and references various plan types and add-ons.