Winlab: Find the one change that will grow your pipeline

About Winlab

Winlab reads Google Ads, LinkedIn and CRM exports to size every lever in pounds and hand you the work for the one holding your pipeline back. It is designed for B2B teams spending on Google and LinkedIn and looking to optimize pipeline growth through data-driven moves.

Users upload exports (CSV or Excel) and Winlab shows exactly which ones to download and where. It reads samples of campaigns, terms, and deals to derive actionable levers.

The platform produces a move with audiences, ad copy in buyer language, a page brief, and a fair test, ready to paste into ad managers and landing pages.

Integration is optional: Winlab can read data from connected ad accounts and CRMs, while also supporting read-only connections to tools like Slack for recaps and logs.

Use cases

A B2B finance software company uses Winlab to identify the biggest lever affecting pipeline and to run a week-by-week audience test.
Marketing teams seek a single, actionable change that can be implemented within a short timeframe.

Key features

Uploads: accepts CSV or Excel exports for analysis
Levers and sizing: identifies eight levers and sizes each in pounds from your data
Move generation: outputs a single, executable move with audiences, ads, a page brief and a test
Targeting optimization: suggests who to reach and who to exclude
Test and iteration: supports weekly exports and ongoing testing to progress through levers
Educational reads: shows example reads and explains the sources of recommendations
AI-assisted drafting: drafts recommended copy and briefs while limiting changes to inputs

Pros and cons

Pros

Reads and analyzes exports to identify the biggest lever

Provides ready-to-use assets and a structured test

Supports weekly updates and progression through levers

Reviews

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Frequently asked questions

What data does Winlab read and how is it used?

Winlab reads exports (CSV or Excel) and, if connected, ad accounts and CRM data to show the first read, measure tests, and recommend changes. It never changes or pausing anything in ad accounts and data can be disconnected.

Who is Winlab for?

B2B teams spending on Google and LinkedIn and aiming to grow pipeline.

What does a pricing page look like?

The page indicates a free first read and free to start, but no explicit price tiers are listed.

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