Waldo

Waldo is an agentic brand intelligence platform built for marketing teams, including agencies and brands. It combines data from live social, ads, audience panels, trends, and more to power a suite of tools that turn raw data into strategic output. The platform is designed to support strategists, account teams, and leaders who need timely insights and actionable ideas framed by experienced practitioners.

Waldo enables users to connect data and tools into familiar workflows, such as ChatGPT and Claude, and to build proprietary capabilities through its API. The system emphasizes a single, centralized data layer that normalizes multiple data sources and provides structured analyses with sourced outputs.

Waldo emphasizes security and governance, noting SOC-2 Type II certification and isolation of workspaces, with nothing uploaded used for model training. It presents a set of agents and workflows that operate across live data streams to inform marketing decisions and client work.

Use cases

• For strategy & research: Strategy Agent connects to Waldo’s data across social, ads, GWI, trends, and more, running live searches with structured, sourced answers in minutes.
• For new business: Client briefs or not — tailored playbooks with pitch angles, stakeholder research, and slide-ready gems for decks; no subscription required.
• For accounts & strategy: Track brand audiences, competitors, and culture; receive an interactive intelligence brief delivered by email.