Vulse

Vulse is a B2B employee advocacy software for LinkedIn. It helps teams turn employees into trusted voices, using data from LinkedIn’s official API. Content can be created in each employee’s own tone, scheduled across personal profiles and company pages, and analyzed with live analytics and team leaderboards. The platform emphasizes authentic content and brand-safe messaging in a LinkedIn-first workflow.

Vulse uses a tone-of-voice model to draft content that stays on brand while reflecting each person’s writing style. Posts are drafted from the connected profile, then reviewed and approved before publishing. The analytics come directly from LinkedIn, aiming to provide real-time measurements of reach and engagement across the team.

Vulse covers content creation, scheduling, community management and analytics in a single platform. It includes features such as tone-matching, content scheduling, a team leaderboard, and the ability to manage multiple profiles and company pages from one dashboard.

Vulse states its security and compliance with ISO 27001 and GDPR, and notes that data hosts in the EU by default with US hosting available. The product also highlights API-based publishing through LinkedIn and a review/approval workflow as core parts of its process.

Use cases

• Marketing teams use Vulse to extend brand reach and publish in employees’ voices.
• Sales enablement uses employee posts to engage buyers before calls.