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Trigify

The Trigify team is joining HubSpot: Our next chapter

About Trigify

Trigify provides signals and context for go-to-market teams by turning messy, unstructured data into information that revenue teams can act on. It began with a belief that go-to-market teams could make better decisions if they had better signals and better context, and evolved to build increasingly ambitious ways to turn data into actionable information.

Members of the Trigify team join HubSpot, bringing their experience in signals, data and context into a larger ecosystem, and applying what has been learned to challenges in AI products and go-to-market technology.

The standalone Trigify platform is being retired as the team transitions to HubSpot. Access will remain available for most customers until the end of the notice period, with dates communicated individually.

The Trigify journey is followed by plans to wind down the platform while transferring lessons learned into HubSpot roles, and customers receive support through the transition period.

Use cases

  • Transition to HubSpot while winding down the Trigify platform
  • Export and preserve essential data for continued operations

Key features

  • turn messy, unstructured data into information that revenue teams can act on.
  • signals and context for go-to-market teams and AI products
  • export information before account access ends
  • integration and API access stop after the notice period
  • customer data retained or deleted per contractual obligations
  • subscription does not renew beyond service end date
  • Trgify account not migrated to HubSpot; retirement announced

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Frequently asked questions

What is changing following HubSpot's acquisition of Trigify?
Members of the Trigify team are joining HubSpot, bringing the experience and expertise we've developed over the past three years into their new roles. We're excited about this next chapter and grateful to every customer who helped us get here. As part of this transition, the standalone Trigify platform is being retired. We'll support you through your remaining access period and help you prepare for what comes next.
When will my account close?
For customers on our standard notice period, access ends at 11:59pm BST on 22 October 2026. We'll send reminders before then so you have time to save the information you need and review any connected workflows.
Can I continue using Trigify during the notice period?
Yes. You can continue accessing Trigify during your notice period, up to the date confirmed in your customer notice.
What happens to my data after the transition?
Your customer data will be retained or deleted in accordance with our contractual, privacy and legal obligations. Please export any information you want to keep before your account access ends.
Will Trigify appear within HubSpot?
No. The Trigify platform, customer accounts and service are being retired and will not continue within HubSpot.

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