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Scal-e

Agile cloud marketing platform

Monthly visits
63.2K
Pricing
Paid
Client, Agency, Editor
Added
Mar 18 2024

About Scal-e

Scal-e is an agile marketing platform that combines a CDP with modules for data management, privacy, audience building, customer retention, journey orchestration, and intelligence. It targets brands seeking to improve customer acquisition and loyalty across channels by unifying data and orchestrating personalized campaigns. The platform emphasizes a single customer view, privacy compliance, and cross-channel activation.

Scal-e operates as a modular, scalable system designed to adapt to client needs. It presents itself as a platform that can be configured to support acquisition, retention, and loyalty programs across online, offline, and onchain data sources.

The platform highlights channels and sources ranging from offline to onchain, and notes more than 100 connectors to sources and more than 30 to channels. It also references a variety of industry applications and a partner network, with resources such as brochures, guides, and technical documentation available for download.

Scal-e presents information on pricing, implementation, and licensing, including platform setup options and tailored offers.

Use cases

  • Improve campaign ROI through acquisition and loyalty

Key features

  • Unify data in a Single customer view (SCV)
  • Omnichannel marketing automation
  • Privacy and data protection
  • Audience builder and segmentation
  • Loyalty and rewards programs
  • Customer journey orchestration

Pros and cons

Pros

Modular and scalable platform that adapts to needs

Pricing

Client
From 3000€
  • The cheapest formula for the client, but it requires more involvement on his part.
Agency
See more
  • Cost is generally higher than a “client project”, this budget varies according to needs.
Editor
See more
  • Cost is generally higher than a “client project”, this budget varies according to needs.

Reviews

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Frequently asked questions

What is a Customer Data Platform (CDP)?
A CDP is a solution that aggregates and organizes customer data across various touchpoints to create a single customer view. Scal-e offers an agile marketing platform based on a CDP.
What industries can benefit from using Scal-e’s CDP?
Scal-e is versatile and can support any industry including retail, insurance, finance, healthcare, and services by providing tailored data management marketing and loyalty solutions.

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