Planable

Planable is a collaboration-first social media management tool designed for agencies and multi-location brands to organize, approve, and scale content across teams and clients. It focuses on reducing scattered feedback and unclear ownership by bringing the entire content workflow into one place. The product targets teams that need to review, comment, and approve social content with clarity and speed, aiming to help them ship content with confidence.

Planable enables teams to work on social media content with a shared space where feedback, approvals, and scheduling happen together. The tool emphasizes collaboration and streamlined processes, aiming to minimize delays and miscommunication in content campaigns while supporting multiple brands or locations within a single system.

Planable presents a suite of features that support planning, reviewing, and publishing across social channels. It highlights visual content planning, an inbox for comments, and structured approval flows to keep teams aligned. The product is positioned as a platform to manage content collaboratively, with analytics and social listening as part of its offering to inform strategic decisions.

Planable provides options for collaboration at scale across agencies, multi-location brands, and multi-brand companies. It notes its growth and ecosystem, including a move into partnerships and integrations with SE Ranking, and outlines features designed to support enterprise-level collaboration, multi-workspace coordination, and analytics-driven insights.

Use cases

• Unified marketing calendar with full visibility and control