Palazzo

Palazzo provides virtual staging and shoppable room visualization for real estate, furniture brands, retailers and manufacturers. It stages rooms with real furniture and real SKUs, enabling shoppers to see a room built from a brand catalog in context. The service targets agents, brokerages, multifamily developers, and brands seeking to showcase catalogs in living spaces while preserving realistic details.

The platform works by using a catalog-based approach that relies on real product images, pricing and inventory where available. It integrates with existing product feeds to restage rooms without requiring 3D models or CAD files, and it can handle the shopper’s own catalog to build rooms in context.

Palazzo offers three product lines: Showcase for shoppable room visualization, Studio for AI product photography, and Spaces for real estate virtual staging. Each product connects to the shopper’s space and catalog, aiming to close the gap between browsing and buying.

The service emphasizes that it builds rooms grounded in a brand’s actual catalog rather than generic inspiration, and it supports integration through simple product feeds without 3D scanning or extended onboarding. It positions as a tool for creating on-brand, shoppable visuals across multiple channels.

Use cases

• Furniture brands create shoppable visuals for catalogs without traditional photoshoots.
• Brands place catalogs in shopper spaces to enable direct purchasing.