Fraya

Fraya is an AI shop builder for makers and small businesses that designs a storefront, lists products, and connects checkout to the owner's own Stripe account from a short description of the business. It is built for one-person and small businesses such as makers, studios, services, and creators who want to run their business from one workspace.

A user describes what they make and who it is for; Fraya generates a brand identity and storefront in real time, art-directed around the products and optimized for structure, speed, SEO, and AI search, then sets up checkout, bookings, and automated customer follow-ups the same day.

Fraya writes weekly campaign drafts, email copy, and product descriptions, runs abandoned-cart recovery and review requests, generates studio-grade images and video in the brand's aesthetic, and checks weekly whether AI engines like ChatGPT, Perplexity, and Claude cite the business when buyers ask for recommendations. All drafts wait for the owner's approval before anything publishes.

Fraya's Free plan costs $0 with a 1% fee only on sales and includes a site at a fraya.ai subdomain; the Fraya Plan is $29/month for a custom domain and full AI features, and Fraya Studio is $99/month with 1,000 AI generation credits for high-volume visual and video content. Payments go directly to the owner's own Stripe account.

Use cases

• Launching a storefront the same day the business is described
• Running weekly marketing without a marketing team
• Replacing several separate subscriptions with one workspace
• Getting cited by AI assistants when buyers ask for recommendations