Four/Four

Four/Four is a research platform that records and analyses Voice of the Customer interactions, and turns them into insights for product, sales and customer success teams. It captures from calls, meetings, emails, support tickets and surveys across 40+ integrations, and codifies customer feedback using established methods to generate trackable themes. The platform creates evidenced research reports grounded in real transcripts, and routes insights to Slack, Jira and email with workflows, while integrating AI tools for analysis.

Four/Four centralises customer truth and turns raw feedback into themes, segments and opportunities. It auto-generates PRDs, personas and journey maps, and helps prioritise roadmaps by impact and urgency. It supports planning and alignment across teams by providing summaries and decision logs that are Slack-ready.

Four/Four connects to many channels and exports insights into product development and CRM workflows. It offers an automation layer that routes insights to common tools and provides AI analysts to answer questions grounded in customer data. It highlights competitive intelligence and tracks market signals, helping teams make data-driven decisions.

Four/Four states plans, platforms, integrations and limits across its pricing page and integrations list, including multi-language support, data residency, PII redaction, and a broad set of integrations like CRM, ticketing, and analytics to connect sources and push outputs to workflows. It notes different plan tiers, user access, and the option to purchase through Microsoft Azure Marketplace for enterprise customers.

Use cases

• Product teams use it to surface themes and prioritise roadmaps with real customer conversations.
• Sales teams use insights to personalise outreach and keep CRM data up to date.