Faraday

Faraday provides a platform that enriches customer data with 1,400+ attributes and real-world signals, resolving identities and delivering context to AI agents, marketing tools, and warehouses. It supports on-demand enrichment, predictive modeling, and continuous deployment to power personalized experiences and smarter decisions across customer journeys. The system is designed for consumer brands, AI platforms, and marketing teams that need grounded context for engagement.

The platform offers multiple ways to access data and predictions, including a no-code dashboard, REST API, MCP server, and native integrations with data warehouses and downstream tools. It emphasizes agent-ready data and the ability to deploy context within existing stacks and workflows.

Faraday’s core capabilities include identity resolution, audience and persona building, training predictive models, and delivering context to destinations. It combines first-party data with 1,400+ consumer and identity attributes to produce personalized, data-grounded insights for marketing, sales, and product teams.

Faraday positions its offerings across plans and integrations, with Faraday Pro for on-demand data and Faraday Enterprise for a managed context and model-building partnership. It supports integration with Snowflake, BigQuery, Redshift, Salesforce, Shopify, and more, and provides a data catalog and data governance features.

Use cases

• Enriching a lead or customer list with identity data (phone, email, address)
• Obtaining more information about an individual or household by enriching lists with consumer data
• Predicting which leads are most likely to buy or churn
• Building and deploying custom predictive models for outcomes