Facetune

Facetune is a photo and video editor used by a wide range of creators and individuals to enhance, reshape, and transform digital content. It provides tools for retouching, makeup-like edits, and creative effects to make selfies and videos align with personal style. The editor is designed to be accessible, offering features for both beginners and more experienced users in a mobile-first experience and now through a web version as well.

Facetune emphasizes giving users control over their online presence and creative expression. It is a means to highlight what makes someone unique, with a focus on self-expression and confidence. The company describes its mission as helping users express their vision and share it with the world in a way that feels authentic.

Facetune is part of Lightricks, a company that develops content creation tools. It frames Facetune as a tool for both casual editing and professional-looking results.

Use cases

• Selfies and portraits refinement