AutoRetouch

AutoRetouch provides an AI-based production platform for fashion imagery, designed for brands, retailers, and marketplaces that need large volumes of visuals with consistent quality. It supports automated photo and video shoots, as well as AI-generated on-model imagery, to reduce the need for traditional shoots and reworks. The tool emphasizes scalable workflows and multi-channel readiness, aiming to streamline visual content from production to publishing.

AutoRetouch operates by offering a suite of AI-driven capabilities that can be integrated into a brand’s existing workflow. It presents AI Shoot to create on-model imagery, AI Editing to automate retouching, and an API to connect production pipelines. The platform can adapt images at scale while maintaining brand standards through human quality assurance.

AutoRetouch highlights its focus on standardization, cost reduction, and multi-channel readiness. It provides features to standardize supplier content, generate on-model visuals from product images, and ensure channel-specific formatting. The product addresses licensing and rights considerations by replacing real models with AI models where appropriate, and it supports faster content rollout across major marketplaces.

AutoRetouch describes its plans and capabilities as platform features, including examples of integration through its API, workflow automation, and documentation. It emphasizes the availability of a REST API for scalable processing, webhook delivery for asset updates, and the ability to connect with other services to support large catalog operations.

Use cases

• Standardizing supplier content for consistency across marketplaces and catalogs.
• Lowering on-model production costs by generating on-model content from standard product images.
• Solving on-model copyright and model usage rights with AI models.
• Optimizing multi-channel delivery by adapting visuals to each platform’s guidelines.