exactly.ai

exactly.ai is a software tool that enables teams to train AI models to reproduce their brand style across design tasks, illustrations, and photography. It targets creative teams and brands that want consistent, on-brand output produced with AI. The system guides users through building a repeatable workflow and applying brand context to every request, aiming to reduce manual work while preserving brand standards.

The platform works by taking a task, collecting examples and brand materials, and defining clear rules for content, layout, tone, and legal or market requirements. It then connects appropriate AI models, instructions, and checks into a single workflow, which is tested against the agreed rules before real tasks are run.

Assets produced by exactly.ai stay on-brand because the brand context (logo, colors, type styles, grid, icons, etc.) is embedded in a machine-readable UI kit that the AI uses to assemble documents and assets, rather than imitating the brand.

The product offers onboarding and ongoing support, with an emphasis on integrating the workflow into the Exactly app and providing checks and improvements to ensure brand alignment after launch.

Use cases

• Automating graphic design tasks and branded documents
• Creating on-brand illustrations and icons
• Producing on-brand photography for campaigns