Adobe Firefly

Adobe Firefly is a generative AI product that creates and edits images, video, audio, and designs. Firefly targets individual creators, students and teachers, teams, and business customers by providing creative AI capabilities alongside Adobe’s existing apps and workflows. The product is positioned as part of Adobe’s suite of creative and business solutions for producing content at scale.

Adobe Firefly works by exposing generative AI features through web and mobile apps and by integrating with Adobe Creative Cloud apps. It uses monthly generative credits for premium outputs such as video, audio, and partner-model results. Firefly also offers free daily generations so users can try image, video, and audio creation without an immediate paid subscription.

Adobe Firefly’s main capabilities include unlimited standard image and vector generations, Generative Fill and Generative Expand, text-to-vector graphics, video generation, generate speech, translate audio and video, generate sound effects, and generate music. Firefly also provides access to partner AI models and a Firefly Video Model for video generation, plus Firefly Boards for exploring ideas.

Adobe Firefly is available in multiple paid tiers and a free plan. Paid individuals plans are listed with monthly prices and monthly generative credit allocations; team plans are billed annually (monthly billing). Firefly appears across Adobe web and mobile apps and integrates with Photoshop, Illustrator, Premiere, Adobe Express, and other Creative Cloud apps. Generative credits reset each billing cycle and do not roll over.

Use cases

• Create and edit images and vectors
• Generate short videos and translate audio/video
• Produce speech, sound effects, and music with credits
• Explore ideas with Firefly Boards