Empanada

Empanada helps marketing teams turn their whole company into credible voices on LinkedIn. The tool curates marketing-approved posts, enables team members to personalize those posts, and publish directly from the app. It targets B2B teams seeking scalable advocacy and aims to improve reach and engagement by enabling non-brand-page participation without copy-paste friction.

Empanada connects to LinkedIn through the official API, requiring team members to sign in with their own accounts and publish from Empanada. The process emphasizes on-brand alignment while giving individuals the ability to post in their own voice, reducing barriers to participation and maintaining consistency with brand guidelines.

Empanada combines content library access, AI-generated personalization, leaderboards, a publishing lottery, and analytics to track activity. It positions these features as core to turning advocacy into a sustainable practice, rather than a one-time rollout, by balancing ease of use with measurable engagement and pipeline impact.

Empanada is a tool for marketers focused on LinkedIn adoption within mid-market teams. It emphasizes that the product is built for teams that want to activate the whole organization, not just the marketing department, and notes that the platform offers a 14-day free trial and a public monthly price for the entire company.

Use cases

• Employee Advocacy for B2B teams, marketing leaders wanting scalable advocacy