Draper

Draper is a start-a-business app. It takes you from an idea to your first customers, one step at a time. It is built in Sydney, Australia, by three founders, and backed by Startmate. The product is designed for people starting something around a full-time job, with no startup experience and nobody in tech to ask. The app covers testing an idea, building a brand, product, website and advertising, all in one workflow to help users progress through each stage.

Draper helps users test their idea first by providing an interview with the app, then builds the foundations by shaping the brand, product and website. After that, it guides users to go after their first customers by running live ads to see who wants the offering and collect signups. The approach is presented as a sequence of steps that fit into busy schedules, such as a bus ride or lunch break.

Users can access features that start with testing and validation, move through branding and product development, and culminate with a website and first ads. The plan emphasizes that the process is orderly and focused on proving the idea before expanding the business, with the aim of helping users reach early traction.

Draper emphasizes that it is built for people with an idea and a full-time job, offering steps that fit into daily constraints. It presents a clear path: test the idea, build the foundations, then acquire first customers through ads, with a design that supports progress in short sessions and practical outcomes.

Use cases

• Testing an idea and validating demand before building a brand
• Developing a brand, product and website for a new venture