Cust

Cust is an AI customer retention platform designed to deeply analyze customer data and conversations to surface risk signals and growth opportunities, helping teams take proactive actions. It emphasizes continuous research across all accounts to understand each customer's needs and priorities, enabling teams to act with context. Cust emphasizes interpretability and justification for each suggested action, maintaining human oversight and control.

The platform integrates with a broad set of data sources and channels, pulling in usage, tickets, and conversations to build a holistic view of each customer. It prioritizes accounts based on business impact and supports multi-step actions that can be executed quickly. The system is designed to be productive, offering a way to draft renewal proposals, QBR briefs, ROI calculations, and more, with explanations for the reasoning behind each recommendation.

Cust positions its Retention Agents as researchers that work with customer context rather than rule-based bots. They read tickets, logs, and conversations to identify what each customer needs and draft precise actions. The approach aims to offer proactive coverage across all customers, not just the top tier, with a human reviewer who can approve and execute AI-generated plans.

Cust highlights enterprise-grade security and a privacy-first AI architecture. It stresses data isolation, encryption, strict access controls, and SOC 2 Type II certification. The company notes availability, recovery planning, and a trust-focused security program with clear governance for protecting customer data. It emphasizes that data is yours and not used to train models for other customers or third parties.

Use cases

• Proactive retention for every customer, not just top accounts
• Draft and execute renewal proposals and proactive check-ins
• AI-assisted customer success at scale