Cleanlist

Cleanlist is a B2B data enrichment platform built around an AI assistant called Clu, aimed at sales, marketing, RevOps and recruiting teams running outbound prospecting and CRM cleanup. A user describes a job in one sentence, and Clu builds an agent that finds buyers, verifies their contact details and starts outreach. Cleanlist replaces several separate GTM tools such as data providers, list builders and sequencing software with one workspace.

A job such as finding new buyers is described in one sentence; Clu asks a few remaining questions, such as which titles count and spend per person, and builds a play on a canvas. Every lead is checked against 25+ data providers in a waterfall, one after another, until a verified work email or phone number returns, and a miss costs nothing. An agent is tested on a sample of people before it runs on schedule.

Cleanlist also provides People Search across 1B+ profiles, turning a plain-language description into filters for title, seniority, job changes, funding stage and past employers, with CRM exclusions so existing customers or open opportunities do not reappear. Sequences send email, call-task and LinkedIn steps from a rep's own inbox, with an Inbox for replies and Tasks for calls. A Chrome extension enriches people from LinkedIn, company sites or Salesforce, and an API with an MCP connector brings Cleanlist into Claude.

Cleanlist's self-serve plans are Free at $0 with up to 3 seats, 50 credits a month and 5 searches; Starter at $49 per seat per month or $444 per seat per year with 750 credits per seat and 250 searches a month; Pro at $89 per seat per month or $804 per seat per year with 1,500 credits per seat and unlimited searches; and Enterprise at custom pricing. A 14-day Pro trial gives 250 credits, 3 seats and 100 searches.

Use cases

• Finding new ICP-matched buyers every week and starting outreach
• Alerting when new hires join target accounts
• Finding a champion's new work email after they change jobs
• Enriching new CRM contacts automatically
• Routing inbound leads straight to the account owner
• Finding and merging duplicate CRM records
• Scoring inbound leads against an ICP to prioritize calls
• Summarizing weekly pipeline changes in Slack