CallTrack

CallTrack is a call tracking and marketing analytics platform that records and analyzes inbound calls, texts, chats and web form submissions for marketing teams. It combines call tracking with custom AI tools, including personalized IVR messaging for inbound callers, and is aimed at small marketers, agencies and enterprise companies running high call volumes to call centers.

Calls, texts, chats and web form submissions are gathered into one unified inbox, so a team can see a contact's incoming, active and recent interactions in one place. Before transferring a customer, an agent can chat with a colleague to pass on context first. Campaigns can be tagged to track calls from channels such as SEM, SEO, direct mail and banner ads, with automated lead tagging and qualification.

CallTrack reports on campaign performance to show which channels drive leads and which underperform, with real-time call and ROI reporting for publisher campaigns that use custom conversion payouts. It connects with a business's existing marketing stack, including CRMs, lead management platforms and Google Adwords, and its dashboard surfaces insights to identify high-value leads and emerging trends.

CallTrack is priced in three monthly tiers: Starter at $50/mo, Professional at $500/mo and Enterprise at $2500/mo, each including free priority support and updates, knowledge management and helpdesk and ticketing. Per-use charges apply for local numbers, toll-free numbers, call tracking minutes and call recordings, which decrease at higher tiers, for example local numbers from $1.50 down to $0.50 on Enterprise. Annual billing is also offered at a 35% saving.

Use cases

• Tracking calls from SEM, SEO, direct mail and banner ad campaigns
• Managing publisher campaigns with custom conversion payouts
• Identifying high-value leads and their preferences
• Optimizing marketing spend across multiple platforms