By the Numbers is a Shopify analytics app designed for store teams that want to replace multiple dashboards with a single, integrated view. It connects to Shopify and various ad and email platforms to bring order history and customer data into one dashboard. The tool targets Shopify stores aiming to understand buying patterns, segment audiences, and act on insights.
From install to insight, By the Numbers guides users through a three-step process: install from the Shopify App Store, open Pulse which summarizes changes in plain English, and sync segments to ad and email platforms. It imports full order history automatically with no CSV uploads and delivers weekly or change-driven updates.
The app emphasizes practical analytics that support action, with features like a loyalty matrix that partitions customers into seven groups and shows revenue per group. It also provides troubleshooting-style guidance through Copilot to suggest next steps based on store data.
Plans, platforms, integrations, and limits are outlined on the pricing page and product pages, including a 14-day free trial and tiered monthly pricing for different order volumes, with das Pixel tracking available on every plan.
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