
BuzzStream helps brands and agencies build relationships with influencers to gain attention, drive word-of-mouth traffic, and improve search performance. The tool provides an outreach CRM to organize campaigns, discover contacts, and track activity across team members. It emphasizes personalisation and relationship building to support campaign success.
The platform markets features for building qualified media lists, sending emails at scale, tracking responses, and measuring performance. It highlights automation, data-driven improvements, and an emphasis on not relying solely on scraping, but rather researching data for accuracy.
BuzzStream notes that ListIQ is available as part of or alongside BuzzStream, with access through a BuzzStream account and continued support for combining PR workflows with media list capabilities.
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