Backdrop

Backdrop is an AI sales assistant that operates during live sales calls to provide real-time guidance and answers, bridging knowledge gaps without relying on post-call reviews. It integrates with existing tools and mirrors the reps’ workflow to help sellers respond confidently while engaging with buyers. The tool emphasizes discovery, objection handling, and framework-driven guidance to improve call quality as calls unfold.

Backdrop listens to the computer’s audio and reads the room, surfacing the right questions and answers from battlecards, product docs, MEDDPICC, and more. It keeps content up-to-date by learning from an organization’s knowledge sources and top performers, and it provides guidance tailored to the current deal context.

The platform supports pre-call preparation, live on-call assistance, and post-call follow-ups. It maps live conversations to knowledge sources, offers relevant assets during the call, and records notes and follow-ups after the call to keep CRM and other systems synchronized.

Backdrop is built for tech B2B sales and offers a setup process described as taking under 30 minutes. It supports discovery coaching, a live guidance model, and integration with a team’s existing knowledge and tooling ecosystem. It can function across multiple platforms and meeting tools, enabling sales teams to work without a sales engineer on every call.

Use cases

• Discovery coaching and real-time objection handling
• Post-call follow-ups and CRM updates