Auger

Auger is a program that teaches business owners in skilled trades how to direct AI agents to manage scheduling, estimates, follow-ups, and documentation. The language of agentic AI is taught so owners can gain time back and increase operational leverage. It presents the approach as practical and business-focused.

Auger presents a hands-on learning approach rather than a course. It guides participants through mapping time, teaching the AI language, and deploying agents to reclaim time. It frames learning as a pathway to autonomy in managing AI agents.

The tool positions agentic AI as a capable operator that can perform core field tasks such as scheduling, drafting estimates, following up with leads, and documenting work. It stresses that the difference between success and failure is knowing how to give AI direction. The emphasis remains on practical application rather than technology for its own sake.

The offering outlines a route for trades-focused learning with expansion into adjacent verticals and professional services. It mentions starting with trades and scaling to broader SMB use, with a plan that evolves over time and seasons, aiming to reclaim time across operations.

Use cases

• An AI agent can schedule jobs, draft estimates, follow up with leads, and document work
• Time savings come from directing AI to handle scheduling and follow-ups