AthenaHQ

AthenaHQ is an answer engine optimization (AEO) and generative engine optimization (GEO) platform that tracks how AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews mention and cite a brand. It is built for marketing teams, including AEO and GEO specialists, CMOs, SEO, PR and content teams, at commercial and enterprise businesses and agencies that want their brand to appear in AI-generated answers.

AthenaHQ runs prompts across AI platforms and records each response, measuring a brand's visibility, mentions, citations, sentiment and competitor share of voice. It then traces answers back to the sources, claims, content gaps and technical factors behind them, and ranks the opportunities by expected impact. An Action Center turns these opportunities into content, citation outreach and commerce workflows, with review steps and brand voice rules.

AthenaHQ covers 11 models, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral. Features include prompt volume estimation, a content optimization agent, the Athena AI agent, PR monitoring with sentiment analysis, detection of inaccurate claims about a brand, and a smart robots.txt and llms.txt for managing AI crawler access. Industry versions address areas such as travel, healthcare and e-commerce.

The free Essential plan includes $25 of free credit (300 credits), unlimited users and tracking on five AI platforms. The Starter plan costs $295/month with 3,600 credits, visibility across 11 models, integrations and CSV export, while Enterprise pricing is custom and adds SSO, audit logs and BI dashboards for Tableau, Power BI and Looker. Annual billing is 17% off, and API access is a paid add-on.

Use cases

• Tracking how often a brand is mentioned in answers from major AI assistants
• Getting tours and travel experiences included in AI-built itineraries
• Tracking share of voice and citation rate across several brands or business units
• Monitoring AI visibility location by location for multi-location businesses
• Alerting PR teams to brand mentions and possible crises on AI platforms
• Reporting AI search ROI to executives and boards
• Improving product content so AI assistants recommend it