Answer Visibility Lab

Answer Visibility Lab is a web-based AI visibility checker for brands that want to know whether ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews mention them, cite their URLs or recommend competitors instead. It generates buyer-intent prompts, share-of-voice tracking fields, competitor benchmarks and citation audits, then uses technical GEO checks to explain the gaps. It is built for founders, agencies and SEO teams deciding what to fix first.

A user enters a brand name, category, optional competitors and country, and in about 30 seconds receives a prompt-level GEO report; no website URL is required for the brand check. The rule-based audit fetches the homepage, robots.txt, sitemap.xml and llms.txt, tests AI and search user agents against priority paths, parses JSON-LD and brand facts, checks for direct answers, tables and FAQ blocks, and compares visible dates with sitemap lastmod values. Prompt results are then logged manually in repeatable trackers.

The scoring formula gives 20 points each to AI crawler access, entity clarity and schema, and answer extractability, 15 each to sitemap, llms.txt and robots health and to citation-worthiness, and 10 to freshness signals. Separate tools cover an AI citation test, an LLMs.txt generator and checker, an AI crawlability checker, a robots.txt checker, a 30-item GEO checklist, an LLM SEO checklist, and trackers for Google AI Overview, Perplexity and ChatGPT visibility with CSV export.

The Free Audit costs $0 and includes the answer visibility score, AI crawler access check, AI Citation Test, LLMs.txt generator, local report history and HTML/JSON export. The Pro Report is a one-off $29 Pro Fix Plan and Citation Gap Report with a full fix queue, competitor citation gaps, content briefs and a PDF-ready page. Monitoring costs $99/mo and adds saved history, a prompt monitoring workspace, citation URL history, CSV exports, team-ready reports and priority support.

Use cases

• Finding prompts where competitors are cited before the brand's own pages
• Explaining why AI answers skip a brand with technical checks
• Client-ready GEO reports for agencies
• Recurring AI brand monitoring of prompts, mentions, citations and competitors
• Creating an llms.txt file and validating it