Yuma AI

Yuma AI is an ecommerce customer service automation platform. It operates across support, sales, social, and chat to autonomously resolve conversations, aiming to reduce human workload while maintaining brand voice. It connects to existing helpdesks and ecommerce platforms so a single AI layer can manage conversations from multiple channels. The platform emphasizes policy-driven automation and logging to support human handoffs when needed.

Yuma AI works by using a plain-language Handbook that governs every conversation. Brand pages define how the AI sounds, Playbooks specify actions in each situation, and Procedures contain exact steps. The system can be trained on past conversations, knowledge bases, and the brand voice, then published to run across channels with safety checks before replies go out.

Yuma AI supports ecommerce teams by handling common ticket types end-to-end, including pre-purchase questions, post-purchase issues, WISMO, returns, exchanges, and subscription changes. It uses pre-built automations, supports real-time carrier data, and can draft replies, apply tags, escalate by intent, and route to human agents when necessary.

Yuma AI plans to deploy across Shopify, Gorgias, Zendesk, and other integrations, with options for multi-brand and multi-store setups.

Use cases

• Automate product exchanges for size or color
• Instantly process returns and refunds with zero agent time
• Automate order status updates with tracking links