Vyrill

Vyrill provides an AI-driven platform to capture, analyze, publish and promote videos for e-commerce. It targets brands, retailers and content creators seeking to use authentic video reviews and UGC to inform marketing and drive shopping experiences.

The platform surfaces in-video insights by analyzing audio, images and text within videos, organizes content, and enables users to create personalized, shoppable video experiences across ecommerce sites. It emphasizes automation to save time and improve ROI from video assets.

Vyrill offers tools to discover, curate, license and utilize video content at scale, with capabilities for video search, audience insights, and integration with ecommerce ecosystems to facilitate conversions and attribution.

Vyrill describes its technology stack as proprietary AI solutions capable of analyzing videos across dimensions, enabling users to find and license video content and to measure impact on marketing metrics and conversions.

Use cases

• Promote shoppable videos on DTC sites to boost conversions
• Identify high-impact UGC for licensing and campaign use