Simplified - The agentic marketing platform

About Simplified

Simplified is a marketing platform that supports teams in creating and managing marketing campaigns. It centers on Riley, an AI marketing agent, which plans campaigns, produces copy, design, and video, applies a brand kit, and schedules content for review and approval. The system emphasizes human-in-the-loop approval before anything ships and targets marketing teams, agencies, and small businesses.

Riley works by taking a brief in plain language, planning the campaign, assigning pieces to specialist agents, producing finished assets, and presenting them for approval. The process uses a single brand kit across all assets and channels, ensuring consistency without requiring multiple tools or handoffs.

The platform supports production across social posts, emails, ads, and content formats, with capabilities for long-form writing, visuals, video, and scheduling. It provides reporting on what shipped and what performed, helping teams decide what to repeat or adjust in future briefs.

Simplified offers a design academy and documentation that describe pricing, plans, integrations, and enterprise options. It also emphasizes starting with a brief, reviewing the finished work, and approving it before publishing.

Use cases

Small businesses needing production support

Key features

Brand kit applied to all assets
Human-in-the-loop approval before publishing
Scheduled publishing across channels
Reporting on results after shipping
Long-form writing and web content from a brief
Video creation and editing, with captions
Ad variant generation with placements optimized
Local and showroom marketing assets generation

Reviews

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Frequently asked questions

What is an AI marketing agent?

Software that takes a marketing goal in plain language and does the work to reach it: planning the campaign, writing the copy, creating the design and video, applying your brand, scheduling, and reporting back.

Who is Riley for?

Small teams and operators who know what they want to say and do not want to do the production themselves. Small business owners, paid-ads marketers, founders, and agencies each have their own page above.

Does Riley publish without approval?

You approve first. Human-in-the-loop is the default. Riley shows you the finished work and asks for sign-off before a campaign publishes or ad spend starts.

What can Riley produce?

Yes. Riley writes the captions, emails, and ad copy and creates the images and video that go with them, all in your brand kit.

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