Segwise

Segwise is a software tool that helps performance marketing and creative teams turn their stored creative data into winning advertisements. It tags every creative you run, analyzes performance across many networks, and uses patterns in your data to guide the creation of new statics, videos, and playables. The tool operates in a centralized interface, bringing together data from ad networks and measurement partners to help teams optimize campaigns. It presents insights grounded in historical performance and competitive gaps to inform future creative decisions.

Segwise works by tagging creative elements at scale and mapping them to outcomes. It watches video, image, and playable formats and tags hooks, CTAs, and other variables, then aligns those tags with metrics like ROAS and CPA. It also decodes competitor ads to reveal their playbooks and identify opportunities to differentiate. A built-in Creative Strategy Agent provides plain-language answers about what is working, based on actual data.

Segwise provides a suite of capabilities for creative analytics and generation. It offers tag-level performance mapping, dashboards and reporting, and a studio view to manage multiple apps or brands. It supports automatic tagging for playables and non-playable assets alike, and it can generate new creatives from proven patterns across statics, videos, and playables. It also emphasizes data-backed iteration and fatigue tracking across ad networks.

Segwise lists plans, platforms, integrations, and limits in its documentation. It emphasizes integrations with 15+ ad networks and MMPs, role-based access, isolated workspaces, and SOC 2 Type II compliance to support teams across mobile, DTC, and agency use cases. The solution highlights multi-project management in a single workspace and no-code setup for network connections, with trial options described on its product pages.

Use cases

• Creative analytics for multiple networks and MMPs to optimize ROAS and CPA across campaigns.