Seda

Seda is an Economic World Simulation Engine that allows organizations to simulate any business decision using real humans, digital twins, or synthetic personas. It integrates three product capabilities on one platform to support interviews, UX testing, and decision simulations.

Seda operates by running studies that define objectives, select audiences or personas, and launch studies to collect responses from humans or simulated agents. It emphasizes end-to-end AI-powered interviewing and UX testing, with outputs that aid decision-making and reduce the need for traditional moderation and scheduling.

Seda presents a workflow that translates a study into actions: define objectives, choose an audience, and launch to observe responses. It proposes three sourcing methods for respondents and supports simulations using Digital Twins and Synthetic Personas to explore segments that are costly or hard to reach.

Seda targets product, UX, marketing, and strategy teams that want to test decisions, gather insights, and model outcomes before committing resources. The platform highlights the use of AI-driven interviews and increasingly realistic digital representations to explore scenarios and measure effects on metrics like churn, revenue, and margins.

Use cases

• Product launches and brand campaigns
• Pricing changes and churn models
• M&A transactions and market scenarios