RealEye

RealEye is an online research platform that enables webcam-based eye-tracking studies and data analysis directly in a web browser. It is used by researchers, universities, and companies to run studies remotely without installing software. The tool supports browser-based calibration, stimuli presentation, and data collection from participants with webcams. It emphasizes accessibility by not requiring dedicated eye-tracking hardware and by operating through consumer devices.

RealEye provides an end-to-end workflow for creating studies, gathering data, and analyzing results. Users can create a study with images, videos, or live websites as stimuli, connect to panels or external survey tools, and export results for further analysis. The platform handles data from multiple participants and offers tools to manage study flow and follow-up questions within a single browser-based environment.

RealEye offers an online analytics dashboard, heatmaps, gaze plots, and AOI (areas of interest) analysis. It supports fixation-based and gaze-based data metrics, with data export options to CSV and an API for integration. The service emphasizes privacy by not storing panelist videos or images and by processing data in-browser where possible.

RealEye provides information about education licensing, multiple license types, and platform compatibility. It also references hosted sessions, smartphone tests, and website testing, indicating a flexible set of testing modalities across devices and stimuli.

Use cases

• UX testing for Websites & Mockups
• Shopper Research
• Advertisement Research