Razzle

Razzle is a tool that helps small teams create on-brand short videos for social media. It drafts Reels and Instagram carousels from a few lines of copy, then the team reviews and approves before posting or scheduling. The workflow is browser-based, and starts free, with a focus on keeping brand palettes, typefaces, and logos consistent across templates.

The system works by describing the video to generate a draft, selecting a beat-driven track, and exporting a 1080p MP4 rendered on the user’s device. The process emphasizes collaboration, where everyone can try different versions from a shared link, and the final choice is selected by the team.

Razzle provides templates and a library of assets, including photos, fonts, and music, to help start projects. Users can save their brand elements so that templates re-skin to match, and they can export or post directly from the browser. The platform centers on templates for various contexts like launches, events, and hiring, with a library of free tracks to use.

It also notes export in 1080p MP4 and that rendering occurs on the user’s device.

Use cases

• Creating launch videos, product spotlights, and promotional clips
• Social media campaigns for launches, events, or hiring