Proxima

Proxima is a buyer intelligence platform that connects to a brand’s store data and advertising accounts to uncover purchasers who actually convert. It targets consumer brands and marketers looking to improve audience precision and reduce waste by using verified purchase behavior alongside existing signals.

The system works by building a Commerce Graph from purchase data across hundreds of brands and millions of shoppers, turning real purchase history into intelligence about who buys, what they respond to, and where targeting may be too narrow. Audiences are then delivered back into the ad platforms where campaigns run.

Audiences refresh weekly to reflect new verified buyers, and audiences can be deployed into Meta, TikTok, Google, or other ad accounts with existing creative. The approach emphasizes using actionable buyer signals rather than relying solely on first‑party data. Proxima emphasizes measurable results within the existing advertising workflow.

Proxima presents a four‑part workflow: connect your accounts, match verified buyers, deploy audiences in your ad accounts, and prove and scale by comparing performance against current campaigns. The process aims to integrate smoothly with teams’ current setup without requiring a complete rebuild.