Playstrict

Playstrict provides a platform for game developers to grow and monetize mobile games through a combination of marketing, discovery, and promotion services. It targets indie developers and game studios, offering data, analytics, and a range of growth tools designed to help games reach new players and optimize performance.

The platform operates by guiding developers through stages of game promotion, including testing readiness, soft launches, and ongoing marketing campaigns. It includes a Game Checker for market validation, a Promotion Manager, and a wide affiliate network to help campaigns reach the right audiences.

Playstrict emphasizes an individual approach to each game, with tools to manage campaigns, track results, and optimize actions. It combines campaign types like Pre-Save, Soft Launch, and Boost Game with analytics and a recommendation engine to assist decision making.

It also describes collaboration with affiliates and support channels for developers and partners.

Use cases

• Indie developers publish games to a marketplace for free and run promotions
• Publishers run soft launches with country targeting