Magnifi

Magnifi is a software tool that uses artificial intelligence to automate video tagging, editing and distribution workflows. It targets content producers and sports media organizations that need scalable AI-assisted video creation and publishing. The tool processes video assets to generate highlights, cut-downs, and social-ready content, aiming to improve efficiency and ROI. The product is positioned as a cloud-based solution for teams managing large video libraries and quick-turnaround outputs.

Magnifi operates by ingesting video content and applying AI-driven analysis to identify moments, resize content, and prepare assets for multi-platform distribution. Users can send live or recorded video via various feeds and receive outputs generated by AI in real time or near real time. The platform supports API-based integrations to align with existing workflows and enables onboarding resources and guides to help teams get started.

The main capabilities include automated highlight generation in multiple languages, smart resizing, a rule engine for publishing, and social media publishing. It provides case studies and resources to illustrate outcomes. The platform supports live and recorded content with outputs that can be downloaded or published across channels, and emphasizes data control and customization.

Magnifi outlines plans, platforms, integrations and limits by noting tiered subscriptions with usage limits that are flexible and customizable. It mentions cloud-based operation, onboarding resources, and API integrations, and describes how setup and trial access are provided, though it does not quote specific prices or a fixed platform list beyond general cloud-based and API capabilities.

Use cases

• Create bite-sized videos by leveraging AI to resize and distribute across platforms