Lasso

Lasso provides tools to manage, monetize, and optimize affiliate links across WordPress sites and YouTube channels. It targets creators who publish content with affiliate links and want to increase earnings without heavy manual work. The product helps organize links, track performance, and improve conversions through automated link management and localization. It presents a dashboard to oversee links, displays, and opportunities from affiliates.

Lasso operates by connecting to a site or channel and importing existing links or adding new ones. It then monitors performance, fixes broken links, localizes international traffic, and surfaces opportunities to join higher-paying programs. The system supports automated updates and data collection to assist creators in optimizing their affiliate strategy.

Core capabilities include link localization to local stores, broken link alerts, click tracking, and access to a marketplace for higher commissions. It provides product displays, tables, grids, and various display options to improve conversions, along with analytics and localization to manage global traffic and performance.

Plans and platform coverage include a WordPress plugin, YouTube integration, and HTML embeds for websites. Lasso offers Free, Creator, Pro, Studio, and Enterprise plans with varying properties and features, and emphasizes cross-platform support and private brand deals.

Use cases

• Monetize existing content by turning any link or keyword into an affiliate link.