Incremental

Incremental provides causal intelligence for commerce media, measuring the true incremental sales driven by ads and media across retailers, campaigns, and SKUs. It targets brands and agencies seeking accurate attribution in a complex retail landscape, replacing last-touch models with a daily, causal measurement practice. The platform emphasizes independence from retailers and media sellers to support trustworthy decisions and accountable outcomes.

Incremental operates with direct integrations, a commerce graph, and an ensemble causal model that learn daily. Outputs are designed to feed into existing media workflows, delivering actionable recommendations that reflect observed economic impact. The system aims to be transparent about methodologies and results, aligning with industry guidelines while maintaining privacy.

The product architecture supports campaign-level and SKU-level insights, continuous learning, and rapid updates to reflect current market conditions. The focus is on scalable, enterprise-grade infrastructure capable of handling complex commerce media ecosystems.

Incremental outlines platforms, integrations, and use constraints, including integration with multiple retailers and media platforms and a strong emphasis on privacy compliance.

Use cases

• Measure incremental impact at the campaign and SKU level.