IMRSIVO creates virtual showrooms and AI-based layout generators for furniture brands and real estate professionals. The tool is designed to help visitors visualize furniture in real spaces or real estate settings, turning browsers into potential buyers. It combines immersive 360° visit capabilities with an AI layout assistant to place real products within a client’s room context.
The first component, IMRSIVO Web360°, enables users to build and publish immersive visits from a browser. It supports a visual editor, hotspots, and links, and is accessible via a public link or iframe integration. The second component, Mobilia, is an AI layout generator that integrates with a shop using a client-provided piece of a room photo, then places catalog products in correct sizes to render a realistic view.
The system focuses on two customer journeys: showing products in a space and helping customers imagine how products fit in their rooms. It supports importing panoramas, connecting spaces with hotspots, and sharing the resulting immersive experiences. It also provides a real-time alignment of products with room dimensions and catalog data for accurate representations.
The product line targets manufacturers, distributors, and e-shops in both furniture/design and real estate sectors. It emphasizes that customers can see how items look in a space, leveraging AI to generate product visuals, and it includes integrations with major e-commerce platforms and customizable site scripts.
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