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Guidance

The Mathematical Operating System for CPG Brands.

Monthly visits
5.1K
Pricing
Paid
Starter, Growth, Scale
Added
2026-08-06 15:15:26
Guidance website

About Guidance

It is a rebuild in collaboration with design partners, focusing on a structured, data-driven operating model rather than a collection of isolated tools. The tool is a math-based platform for cost, traceability, and margin analysis.

Guidance explains that every capability connects to a shared data model, with changes propagating downstream automatically. The approach emphasizes a unified source of truth for COGS, traceability, cost propagation, inventory across locations, purchasing, and onboarding workflows. The architecture centers on making cost and margin insights consistent across the operation.

The platform highlights six layers that form the core of its design, from data normalization to channel-margin intelligence and confidence scoring. It presents a connected path from raw ingredient cost to channel-level margin, with a focus on auditable inputs and recall-ready traceability. The design targets both the internal cost flow and the external implications for margins and compliance.

Guidance notes that the commercial product is not yet generally available and is being rebuilt with design partners. It emphasizes an ongoing architecture evolution, with plans for live integrations and co-packer workflows as the build progresses. The materials describe a roadmap aimed at enabling deep CPG costing, margin analysis, and production tracing within a single platform.

Use cases

  • Illustrative target: a connected workflow that surfaces the impact without spreadsheet reconciliation.

Key features

  • Connected COGS Model
  • Lot Traceability
  • Cost Propagation
  • Multi-Channel Inventory
  • MRP & Purchasing
  • Conversational Setup

Pricing

Starter
$199/mo
null
  • inventory management
  • connected COGS
  • lot-level traceability
  • production workflows
  • compliance support
  • demand planning
  • commerce integrations
  • unlimited users
  • prototype-validated: confidence model
Growth
$499/mo
null
  • inventory management
  • connected COGS
  • lot-level traceability
  • production workflows
  • compliance support
  • demand planning
  • commerce integrations
  • unlimited users
  • prototype-validated: confidence model
Scale
$899/mo
null
  • inventory management
  • connected COGS
  • lot-level traceability
  • production workflows
  • compliance support
  • demand planning
  • commerce integrations
  • unlimited users
  • prototype-validated: confidence model

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Frequently asked questions

What happens during a big seasonal push like Q4?
Under the current proposal, tiering would use a trailing three-month activity average rather than one month. Seasonal-spike and credit rules are still being evaluated and are not final commercial terms.
Can I add my bookkeeper, co-packer, and 3PL without paying more?
The current pricing intent is to avoid per-seat charges so operational partners can collaborate. We will publish the final user and access policy before launch.
Can you change the point weights after I sign up?
The current proposal includes advance notice and a transition period before point-weight changes. The notice period is a target policy, not a current contractual commitment.

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