Good Face

Good Face is a formulation, regulatory compliance, and innovation software used by hundreds of leading cosmetic companies to build safe, compliant, transparent and effective products. Through our comprehensive database of INCI and worldwide regulatory, retail and third-party standards, our cloud platform enables formulation and product innovators to easily grade their formulations against worldwide requirements for safe and sustainable products. Our data-driven approach supports teams across formulation, regulatory, and product development to improve accuracy and speed.

Good Face provides a cloud-based platform backed by AI and a large ontology of cosmetic ingredients, graded for safety, sustainability, and efficacy. The platform connects and analyzes extensive information to support formulation decisions, regulatory checks, and product claims across markets. It emphasizes real-time access to standards and regulatory data relevant to cosmetic development.

The Good Face Project focuses on real-time scientific data to help cosmetic product innovators create formulas that deliver performance while safeguarding health and the environment. The emphasis is on objective, data-driven guidance and transparency, with a customer-centric design approach and ongoing platform evolution in collaboration with its community.

Good Face highlights onboarding and integration support, including data transfer, training, and custom feature opportunities. It positions integration with partner systems and ongoing collaboration to minimize disruption while adopting the software within existing workflows.

Use cases

• Support for formulators and manufacturers to formulate compliant products faster while considering regulatory requirements