Generate

Nextatlas Generate is a tool designed for people who write briefs, build decks, and present work to clients and teams. It is built to compress weeks of traditional research into a fast, question-driven workflow and to remember the context of a brief across sessions, so users don’t need to re-explain background information.

The tool answers questions in plain language, searches into the Nextatlas signal, and returns a structured brief with audience patterns, cultural signals, and more across 300,000+ early adopter data. It provides interactive visuals and charts suitable for presentations, and surfaces the cultural context behind briefs or ad creative.

Users can upload client briefs, competitor ads, or mood boards and generate connections to the Nextatlas signal, surfacing context behind the material. It also includes templates and pre-built prompts to support common research tasks, enabling quicker setup and execution.

Generate is a workflow and research assistant in one: it remembers briefs, provides deck-ready visuals, and offers a set of lenses and templates to guide analysis, all aimed at producing briefing-ready outputs and strategic insights.

Use cases

• Briefs, decks, and client presentations
• Market and consumer trend forecasting